EU wine must change its ways
The Commission has put forward serious and long-overdue proposals for reform of a wine sector which faces ever-increasing competition from New World producers. The present system is not only a burden on the EU taxpayer, it is also damaging the industry.
EU wine producers still
make some outstanding wines, but many of them have lost touch with the demands of their consumers. New World wine makers are much more consumer-focused and move quickly to meet changing demands. That is why EU wine is losing ground in the market.
The EU wine industry can still thrive in the global market but it must take steps now to make itself more competitive and consumer driven. Legislative reform is certainly needed, but there is a need also for a change in mind set on the part of many producers.
Lords EU sub-committee on environment & agriculture