More Sidekicks take aim at shots
Halewood International is extending its single pot Sidekick shot range.
Sidekick Splitz is a 3cl split pot that contains two separate but complementary flavours. The initial range consists of five flavour combinations - Strawberries & Cream, Sour Cherry & Cola, Sour Apple & Raspberry, Golden Toffee & Cream and Coffee Cream & Orange.
Marketing controller Richard Clark said: "The extension of the Sidekick range follows research by Halewood into the future of this category and feedback from key retailers who, despite having reduced shot-like products in recent months, believe there is still high demand for this style of drink and are looking for a solution to fill this gap in the market, particularly for the Christmas period."
Sidekick Splitz has
14.5 per cent abv, which is less than half the alcohol volume of full-strength vodka, according to Halewood.