Makro to introduce advis ers
Wholesaler Makro is to employ wine experts at 11 of its stores to help retailers make the right choices .
Advisers trained by the cash and carry operator's wine buyer Fabrizio Di Pietro have already started in Manchester, Rayleigh, Chester, Glasgow, Charlton, Leeds and Birmingham .
The introduction of wine advis ers is part of the wholesaler's plans to provide a more specialist service for customers.
A refurbishment programme
is being rolled out to the group's other 29 stores. Improvements will include clearer signage
and a revamped website.
Makro managing director Hannes Floto said: "The plans follow
extensive market research among
customers to find out what they wanted from
"The majority are independent businesses who demand a buying experience which is convenient, fast and efficient, with an emphasis on quality and service."