Shloer pampers pregnant women

Model and TV stylist Lisa Butcher is fronting

Shloer's latest marketing campaign.

Targeting expectant mothers and female office workers, Shloer's Mums To Be campaign will see the presenter and mother of two providing her top styling tips on a new website - sparklingpregnancy.com.

The push will be supported by PR activity and a partnership with bounty.com that will include banner advertising and a competition to win a pamper pack.

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