Cava brand reveals marketing plans

Marqués de Monistrol owner United Wineries has unveiled plans for a major marketing campaign this spring.

An on-pack competition giving consumers the chance to win a weekend break to Barcelona and value added promotions are some of the activities planned for the cava brand from April.

The marketing campaign will be positioned around a “culture of celebration” and underline the “affordable luxury” of the brand.

A dedicated website will also go live in April containing details of the brand and its history along with competitions and other promotions.

United Wineries marketing director Crispin Stephens said: “Marqués de Monistrol has enjoyed phenomenal growth over the last 12 to 18 months – we are keen to continue this growth and to value add to our brand offer.

"On-pack promotions and a dedicated UK consumer website will enable us to further communicate the brand positioning of ‘celebrate the little things’ – highlighting to the consumer the accessibility and quality of the Marqués de Monistrol portfolio.”

The cava brand is now stocked in a number of retailers, including Tesco, Morrisons and Sainsbury’s. The latest cava in the range - a vintage rosé cava will be launched in Co-op in March with an rrp of £7.99.