In Brief

Thumbs up for action plan

The Association of Convenience Stores has praised the government's Youth Alcohol Action Plan. The document includes plans to introduce alcohol education in schools and to publish guidelines for parents on how much alcohol their children can safely be given, how often and at what age. Chief executive James Lowman said: "The government's broadening of focus to also look at education and enforcement against those who perpetrate alcohol-related disorder and anti social behaviour is welcome and is exactly what we have been calling for. Parents, police, local authorities and retailers can all be part of the solutions to these problems."

Industry analysis - page 12.

Foot Tube?

Carlsberg has launched a football website which it hopes will

become the sport's answer to YouTube. PartOfTheGame.tv encourages fans to share, rate and comment on videos .

Diageo buys into Ketel One

Diageo has been given the go-ahead

by competition authorities in the US to buy a 50 % stake in premium vodka Ketel One. The $900 million deal with family-owned distiller the Nolet Group gives Diageo

exclusive global rights to sell, market and distribute

the original vodka, which sells around 1.9 million cases annually, and Ketel One Citroen.