Fuller's promotes Honey Dew ale

Fuller's has declared July Love Honey Dew Month, with a programme of activities to support its organic ale brand.

The campaign will include an advertising campaign, sampling and consumer promotions.

The brewer

aims to give samples to 50,000 consumers in roadshows at pubs and supermarkets,

with tailored promotions to convert sampling into sales. Brand manager Clare Draper said: "We're also looking to organise

consumer promotions, including themed lunches with Honey Dew as both an accompaniment and ingredient in

dishes."

Fuller's is offering a free bottle of the brand to every woman who takes a tour of its brewery at Chiswick, west London, during the month.