Grolsch gives rare twist to a classic
The famous swing-top bottle for Grolsch has been given a makeover, with the reintroduction of grooves on the side to give a firmer grip. The bottle also has a slimmer shape.
UK supplier Coors said this was only the fourth time the bottle had been changed since it was
introduced in 1897.
The Grolsch swing-top
gained a place in the Museum of Brands, Packaging and Advertising in London.
Senior brand manager Laura Burgoyne said: "As one of the most identifiable and functional designs, our swing-top bottle
can hold its own against some of the most iconic
brands of our time."