New look for Imperial Tobacco brands
Imperial Tobacco has redesigned the packs for three of its top brands .
Golden Virginia is now available
metallic pack, and
Windsor Blue cigarettes have been given a more premium look with blue packaging and silver lettering.
Windsor Blue Superkings Smooth are also revamped packs from this month ,
while a series of special -edition
being introduced for
Richmond King Size and Richmond King Size Smooth . These special -edition water-themed designs will be available while stocks last.
Iain Watkins, trade communications manager, said: "At Imperial Tobacco we continually ensure our brands meet the preferences of the adult smoker and these changes are in line with the research we have conducted in this area. As the down-trading dynamic continues, we still aim to give adult smokers a premium feel to their chosen brands."