Liefmans kriek flows again
Supplies of Liefmans beer are beginning to flow into the UK again this week, two months after the stricken Belgian brewer was bought by former rival Duvel Moortgat.
UK distributor James Clay is expecting to take delivery of kriek and framboise beers and is setting about re-establishing listings which were lost w hen Liefmans went into receivership.
Clay is already the main UK distributor for Duvel Moortgat and will
company's new UK general manager, Matthew Willson, who
joined from Coors.
Ian Clay said: "The first tranche starts arriving this week and glassware is available again. It will be a long job because people have taken other products, but it's still a very strong brand.
"All of our customers have been informed it's available again.
"None of the multiples are in a position to change immediately because they haven't got range reviews in place at the moment."
Clay is passing on cost increases imposed by the new owner and which have been created by sterling's weakness against the euro, but predicted listings would soon be regained.
"It was a brand that shouldn't have died and I'm glad it has come back," he said. "It's in a safe pair of hands because Duvel is one of those brewers with whom you never have problems over quality."
Willson said: "The speciality beer market still has a great deal of growth potential. We have a broad range of quality brands which includes Duvel, Vedett, Maredsous and, most recently, Liefmans."