If you could have three wishes to improve your working day, what would they be?

Closing for a two-hour lunch break, less red tape, and employing Myleene Klass to play the piano in the shop.

When you're not working how do you seek your thrills?

Cycling, chess, reading, going to the cinema - I like to live on the wild side.

If you had an extra hour in the day what would you do with it?

Practise my tennis.

What one thing is guaranteed to make your blood boil?

Sunbathing on Venus.

What would you recommend to a customer wanting to splash out?

Bollinger La Grande Année and the

best fish and chip shop in town .

What's the most unusual thing that has happened to you in your shop?

Last year a guy walks in and has a look around and then asks: "Where are the rugby shirts? "Many years ago our


was a sports shop.

If you could choose one person to be prime minister, who would it be?

I wouldn't wish that job on anyone, but, for a laugh, how about Alan Partridge? He wouldn't be any better than Gordon Brown but at least he'd make us laugh on the six

o'clock news!

Tell us something about yourself that would surprise your friends?

The only thing I wear in bed is a wrist watch and a smile - too much information I fear.

How do you deal with irritating customers?

Very nicely thank you. Or if that fails I just tell them to buy something or sod off.


are the most underrated and overrated wines in the UK market?

Most underrated is Clare Valley Riesling, overrated is sub-£6 Californian rosé - yuck.

What one thing would you change about the drinks industry?

Supermarket loss-leading alcohol - it's shameful and utterly cynical.