entertained 3,000 consumers at Bacardi's La Fiesta street party at London Bridge last week. Reminiscent of the
street parties thrown at the Bacardi family home in the early half of the century, the event featured a replica house complete with
four-poster double bed and a rum-filled cellar. Cocktails were served from six branded bars and guests were treated to performances from DJ Yoda, Groove Armada and Jazz Bomb's eight-piece band. Director of marketing Liam Newton said: "Bacardi B-Live presents La Fiesta was our opportunity to pay homage to this unique heritage ."