Top beers go on trial in 33cl bottles
Tesco is trialling a range of 33cl ales in
a bid to tap into the premium bottled
ale market, despite the economic downturn .
Seven of the UK's most popular beers - including London Pride,
Newcastle Brown Ale and Old Speckled Hen
for 99p each.
Tesco buyer Ian Targett said: "If they are popular we will extend the range. Right now the standard size for a bottle of ale is 50cl but not everyone wants to drink that much."
New research from TNS has shown that, for the first time, lager drinkers are switching to premium bottled ales.
It said the UK ale market has grown by 2% to £414 million in the past year.