Phil 'The Power' Taylor launches whisky fragrance

Darts legend Phil "The Power" Taylor has teamed up with Whyte & Mackay to launch a range of whisky-infused aftershaves.

W&M Undeniable Power is a fragrance for men and women, described by a spokeswoman as being "for today's aspirational, style-conscious and whisky-loving individual".

Using David Beckham's DVB fragrance shoot as a reference point, Taylor has teamed up with Miss British Isles Nicola Moriarty for the campaign.

He said: "This is a particularly lucrative market and one David Beckham has done particularly well in. I think he wants to do more in this area, but his diary in April is full, so I thought today (April 1) would be a good time for me to launch it."

The fragrance includes a number of top-secret ingredients, including the rare lipra lofo.