Limited edition Camels for indies

JTI is rolling out limited edition packs for its Camel brand, which will be available throughout April in the independent and wholesale channels.

The World Inside packs feature a "large and bold interpretation of the Camel logo", according to JTI, which remains intact when the lid is open.

Head of communications Jeremy Blackburn said: "The limited edition Camel packs have a fresh design in keeping with the brand's long

standing reputation for innovation."

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