Skyy launches fruit Infusions in UK
US vodka brand Skyy Vodka is diversifying its UK offering with three fruit-flavoured variants.
The Skyy Infusions range will be available in
raspberry (rrp £14.99). Each one is distilled four times and triple filtered, with 37.5% abv.
Skyy Infusions was launched last year in the US and is already the market leader in the flavoured vodka category .
Marketing manager Katie Warren said: "Skyy Infusions marks a real
change for the flavoured vodka category. The range is packaged in an elegant, taller bottle with bright, evocative fruit graphics which
provide excellent standout."