Another pear cider - from CWF
Continental Wine & Food has added to the legions of pear ciders that will be on the market for summer 2009, with the launch of Nectar's.
The CWF offering is 5% abv, comes
in 50cl bottles and will aim for a "value-for-money price point".
It is being aimed at 25 to 35-year-old consumers, though students are also on the company's radar.
Marketing manager Vicky Lee said: "Our research shows that pear ciders appeal to the student population, who are looking for a good -quality
drink that their tight budgets can stretch to."