Value key for UK: Foster's
Foster’s is developing its lower-end offering in the UK, while pushing more premium innovations abroad in the face of the economic downturn.
Managing director Peter Jackson said: “In the UK, there is an increasing focus on value, so we are working on the introduction of a stronger value proposition,
particularly in our Lindemans range.”
In Foster’s full-year results, released this week, the company said its innovation was focused on higher-margin markets outside the UK, with the launch of South African, Italian and Californian wines.
Jackson said: “The UK market is very difficult due to the current financial situation.
“We have found that demand for more premium products is increasingly coming from our European customers.”