FWD scheme helps indies
The credit crunch is a big opportunity for independent shops that get their drinks offer right, according to the organisers of the FWD Take? Home Blueprint planogram scheme.
Chairman Alan Toft said: “Footfall in local shops is increasing, mainly because consumers are watching every penny – they don’t want to buy food at supermarkets that they might later throw away.”?The organisation has found that independent retailers who implement the Blueprint see an average 25% uplift in drinks sales.
A poll of 80 shops found that the average annual uplift per shop was £36,281, which makes an average weekly rise of £698 per shop. Implementing the Blueprint costs around £200 per shop.
Graham Shelley, managing director of the IMA Group, which manages the Blueprint scheme, said: “This is about getting retailers to realise that the current circumstances are a big opportunity, so they need to get professional and take advantage.”??