Tuborg goes to Glastonbury

Tuborg is offering five pairs of tickets to the sold-out Glastonbury festival this summer.

Brand owner Carlsberg has launched a new on-pack promotion, which is being rolled out across grocers and independents this month.

The text-to-win competition will offer music lovers the chance to attend the festival, which is celebrating its 40th anniversary.

The Glastonbury promotion is part of a £1 million marketing campaign aimed at driving sales of Tuborg.

An outdoor advertising and awareness campaign will launch in April as the build up to the festival season intensifies, a spokesman told OLN.

The promotion will be available on all four, eight, 15 and 20-packs and will run through until the summer.

A number will be printed on the limited-edition packs for consumers to win the

Glastonbury tickets or runner-up prizes of 400 official 40th anniversary T-shirts and 800 Tuborg MP3 sock holders.

Paul Davies, director of brands at Carlsberg UK, said: "Tickets to the festival are like gold dust, with the regular allocation selling out last year.

"We are extremely excited to give drinkers the chance to go to the must attend event of 2010."