We’ve seen an increase in sales of premium lagers. We’ve got a world beer display and we’re trying to encourage people to try something different for the World Cup and opt for some of the quirkier lagers. More people are willing to experiment. Our current bestsellers include Alhambra Spanish beer and Mythos from Greece. People are having more parties and get-togethers. There does seem to be a good community feeling around the World Cup.” Tom Jones?Whalley Wine Shop?Clitheroe?Lancashire??“I’m sure it helps but we don’t have the big offers the supermarkets have on beer. We haven’t done anything specifically for the World Cup but we try to keep South African beers and a few things like that. A lot of pubs are busy with the big screens but many people are having barbecues and that sort of thing. To be honest it doesn’t make a huge amount of difference.”?Steve Austin?Magnum Wine Shop?Swindon??“If anything it’s gone quieter, to be honest. People are going to the supermarkets for their beer. We’re holding our own – we’ve done our normal offers but we can’t touch the supermarkets. Wine is doing better – not South African wine in particular, but wines from New World countries like Australia and New Zealand.”?Satwant Singh?Castle Wines?Warwick??“It has had an effect during England games, but not so much for other matches. I’m sure it’s helped a little but maybe not as much as we were thinking. We do 100 beers of the world and they have gone very well – people are marrying them up with the games and we’re doing case deals. We’ve got a competition running where you can win beer for a whole year by predicting the top four teams in the World Cup in the right order.”?Matt Cardew?Cheers Bottle Shop?Braunton?Devon