New sharing bag for Randoms
Nestlé Confectionery is launching a 195g sharing bag of Rowntree’s Randoms.
The bag will have an rrp of £1.45 and contain 10 new Randoms shapes including foamy jigsaw pieces, padlocks and diggers.
The brand is being supported by a £3 million marketing campaign which includes TV advertising and invites to special events for randomly chosen Facebook fans of the brand.
Nestlé said the sharing-bag category was worth £755 million and was growing by 8% annually.