TV ads and sponsorship for Disaronno

First Drinks is to advertise its Disaronno liqueur brand on TV throughout November and December.

The brand will also be sponsoring primetime programming on Sky’s Comedy Central channel from September 27.

The package includes commercial break idents during such shows as Scrubs and Two and a Half Men.

The moves are part of a £3 million support package for Disaronno this year.

Senior brand manager Mark Collins said: “It will be impossible to miss Disaronno in this crucial sales period.

“We have doubled the marketing investment this year, which included our first ever TV ads during the peak summer months.”