Posters take WKD approach to love

Beverage Brands has produced a series of tongue-in-cheek in-store Valentine’s Day posters for WKD.

The posters offer humorous guidance to men on affairs of the heart, such as: “Man should only go down on one knee to tie his shoelaces” and “Any chocolates you buy her must be your favourites”.

Each one has a space to display prices.

“This fun approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers,” said marketing director Debs Carter.

The posters are available from a POS hotline on 0800 917 3450.