Lucky Saint expands team with ex-Brewdog and Camden Town new hires

Lucky Saint has expanded its team with industry experts from Brewdog and Camden Town Brewery.

The news, which follows the announcement of the alcohol-free brewer’s £3.5 million fundraise investment, reflects confidence in the continued growth of the alcohol-free beer category as well as the brand itself.

John Logue joins as head of marketing. He was previously part of the team that launched Rekorderlig’s alcohol-free cider globally. He worked with Brewdog, including a stint working across its alcohol-free portfolio, and then with Atom Brands.

Aaron Duffett joins as head of on-trade, bringing years of experience from London-based Camden Town brewery, where he spent four years heading up the on and off-trade sales teams.

Duffett said: “It is no secret that the no and low category is experiencing huge growth and as a nation of lager lovers there is an air of inevitability that lager will be the volume driver in this space.

“Lucky Saint is a great brand with every potential of becoming the category leader and I am so excited to become part of that journey.”

Luke Boase, founder of Lucky Saint, said: “Following rapid growth in 2020, driven by success in off-trade and ecommerce, we are in the exciting position to be able to invest further into sales and marketing. John and Aaron both bring with them a huge amount of experience in growing brands and I can’t wait to see them bring Lucky Saint to an ever growing audience.”

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