Kopparberg adds pear variant to its gin line-up
Kopparberg is launching a limited-edition Pear Gin, following the “soaring success” of its first three gin variants.
Kopparberg Pear Gin will be available exclusively at Morrisons from October 7, and the suggested perfect serve is 50ml of the gin served over ice, with lemonade and a slice of pear, or in a cocktail. Over the coming weeks the producer will release further cocktail inspiration across its social media channels.
Kopparberg launched Pear Cider in 1999 and this continues to be the best-selling pear cider in the UK to this day, according to the company.
The producer said it wanted to bring the “flavour magic” of its first ever fruit variant back for this exclusive limited-edition gin. It said the decision to introduce a pear variant came following conversations with Kopparberg fans to understand what they would love to see next from the brand.
Rob Salvesen, Head of Marketing, said: “When we launched Kopparberg Pear Cider back in 1999, it completely transformed the way drinkers enjoyed cider and revolutionised the cider market in the UK as we know it.
“Twenty years later, we’ve been inspired to give back to Kopparberg fans and reflect on the flavour that made this brand famous. Pear is a flavour that is inherent to our brand and it takes us back to our roots, where we gained our position as leading experts in premium fruit refreshment.
“Whilst we see no signs of the flavoured gin market slowing down, we hope to continue to use our flavour expertise to bring bold fruit flavours to the spirits market, to delight Kopparberg and gin lovers alike.
“Kopparberg Pear Gin is here for a very limited time only and we expect it to be hugely popular this season, so make sure you grab a bottle whilst it’s still on shelves.”