RTD G&T range launched by Didsbury
Didsbury gin has entered the RTD category with the launch of four canned versions a G&T, each featuring a gin from its range.
The 25cl range comprises Raspberry & Elderflower Gin & Tonic, Blood Orange & Ginger Gin & Tonic, Strawberry & Sicilian Lemon Gin & Tonic and Tutti Frutti Gin Fizz.
The last of these is inspired by a dessert created by Simon Wood, winner of Masterchef in 2015.
The 5% abv range has an rrp of £8 for a four-pack, and 12-packs are also available.
The drinks will be listed by Booths supermarkets in north west England from next Monday.
Liam Manton, co-founder of brand owner Alderman’s Drinks, said: “As a nation of gin lovers, we are very much in the midst of the gin-naissance, so what better time to make our range stand out from the crowd even further than with an extended range of canned flavoured gin and tonics.
“We know our customers love the variety of flavours in the original format, so it was only a matter of time before we made an RTD version for those on the go.”