Opihr gin lines up RTD pair
Two canned ready-to-drink versions of Opihr gin are being launched by Quintessential Brands.
The drinks, variously combining a G&T with a dash of ginger and a twist of orange, are being launched in Tesco next month and will be available in all trade channels from August onwards.
Both versions are 6.5% abv and a 25cl can has an rrp of £2.
The launch will be supported by a marketing campaign including in-store, digital and social media activity.