E&J Gallo brings Prophecy Rose to the UK

US wine brand Prophecy is introducing Prophecy Rosé to the UK this month.

Prophecy Rosé, which producer E&J Gallo Winery said is the number one premium French rose in the US, is part of the Prophecy portfolio of wines from premium vineyards around the world. Each has been selected to represent each of the varietal’s defining characteristics.

The newcomer, which will be available in Tesco and Asda stores across the UK, is said to showcase the best of the South of France. It is described as being delicate and bright with layers of fresh red fruit flavours, with melon and citrus leading to a crisp and refreshing finish.

Olga Senkina, Marketing Director EMEA at E& J Gallo Winery said: “With its attractive label, Prophecy has a real opportunity to disrupt the wine category in a similar way to craft beer and gin. Both categories have experienced significant growth in consumers buying into them and we believe the attractive labels are a big reason for this.

“Prophecy’s beautifully designed labels create a unique talking point for consumers and the quality of the wines ensure that consumers keep coming back, proving that Prophecy wines really are beautiful on the inside and out.”

The launch of Prophecy Rosé will be supported by trade marketing as well as a highly targeted social media campaign.
Prophecy is the number 19 premium brand in the US and it is growing at 20% year on year.

Prophecy Rosé will be available in Asda and Tesco stores nationwide, Rsp: £10.