VK reveals on-pack promotion and summer activity

VK has teamed up with boohoo to offer its fans a new on-pack promotion.

The activity, which offers its consumers an extra 10% off at boohoo and boohooMan with every purchase of its mixed 10-pack, is part of its summer campaign #WeAreSummer.

The campaign is focused on “looking great and having fun” across the summer months, and it will see VK work with 2020’s Love Island star Luke Mabbott, in addition to its continuing partnership for the second year running with Alex and Olivia Bowen. The campaign is expected to reach more than 23 million consumers, driven by giveaways and influencer activity.

The brand is also running a competition in the mixed pack giving consumers, plus three friends, the chance to win a holiday to Ibiza in 2021.

VK has also launched a special limited-edition Raspberry & Peach flavour to tie in with the campaign.

Charlotte Leaver, senior brand manager, said: “Heading into a summer unlike any we have experienced before, we want to make sure we are still delivering brilliant activity an value for our loyal fans, while continuing to recruit new VK advocates with enticing on-pack offers.

“By partnering with an exciting and relevant brand like boohoo, which has so much crossover with us in terms of consumer demographics and fun attitude, we are able to tie everything our consumers love about summer; great drinks, fresh new looks, and unforgettable holidays with their mates, into one awesome on-pack promotion.”

The VK mixed pack will be available in Tesco, Asda, Morrisons, B&M, Spar, McColl’s and Nisa, plus independent convenience stores.

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