Budweiser reveals two alcohol-free beers for UK off-trade
Budweiser Brewing Group UK&I, part of ABInbev, has added two new beeers to its low and no alcohol portfolio for the UK off-trade.
Budweiser Zero and Stella Artois Alcohol-Free have been launched to tap into the booming alcohol-free beer and cider market, which has grown by 147% since 2015 and is now worth £77.4 million a year for the off-trade (Nielsen, year to December 28, 2019).
Stella Artois Alcohol-Free has zero alcohol and 60 calories and it follows the launch of Stella Artois Gluten Free in 2018, certified by Coeliac UK.
Budweiser Zero, at zero alcohol, zero sugar and 46 calories, offers the same iconic taste of Budweiser, according to the producer. Bud Zero will take over the listings formerly held by Bud Prohibition, although it is a different recipe. It will be launched into the on-trade later this year, when pubs reopen again.
The expansion of its low and no portfolio is part of Budweiser Brewing Group’s Global Smart Drinking Goals. These include a pledge that 20% of the brewer’s global beer volumes will be low-to-no alcohol by 2025, alongside deeper investments in programmes that measurably shift social norms and behaviours to decrease the harmful use of alcohol.
Ali Humphrey, director Stella Artois Europe, says: “We are excited to launch Stella Artois Alcohol Free to the market, the most recent addition to our expanding La Famille Artois. Our Brewmasters have taken 600 years of Belgian brewing heritage and combined it with our best, all-natural ingredients, to create an alcohol-free lager that is bursting with flavour.
"The result is a pronounced hoppy bitterness and a crisp, clean and refreshing finish – but without a drop of alcohol and 60 calories.”
Elise Dickinson, marketing manager at Budweiser, said: “At Budweiser we pride ourselves on being the ‘King of Beer’s and we know that while consumers are increasingly looking to enjoy low and no versions of their favourite products, they won’t compromise on taste.
"That is why Budweiser Zero was created using the latest developments in no-alcohol brewing, and following years of taste testing. We are thrilled to add a smooth alcohol-free beer with all the taste but with zero alcohol or sugar, and a low-calorie content, to the Budweiser Family. Now, more people than ever can enjoy a Budweiser beer in any occasion.”