Bacardi partners with Deliveroo Editions to help bars deliver cocktails to consumers
Bacardi has partnered with Deliveroo Editions to deliver a number of cocktails from “some of the nation’s best bars” to consumers’ doors.
The new delivery service is part of the Bacardi #RaiseYourSpirits initiative, helping UK bars and bartenders to generate income during the coronavirus crisis.
The first-ever virtual bar from Deliveroo Editions sites aims to give cocktail lovers the chance to support their local bars via a rotating menu of five “professionally crafted” cocktails, made using brands such as Bacardi, Bombay Sapphire, Grey Goose, Martini Fiero, St-Germain and Patron. A lower abv option will also be available in each area.
Recent cocktails featured included ones using Bombay Sapphire Gin: the Lychee Martini cocktail from Filthy 13 and the Mechanical Mixologist Negroni from Mr Fogg’s. Patron Tequila featured in an “easily mixable” Rosy Life cocktail from Artesian.
New bars and cocktails will be added every two weeks for the next two months, but the first orders for those in London will be taken for the following bars: Callooh Callay, Kitchen Cocktail, Artesian (Whitechapel and Bermondsey), Grind (Whitechapel and Bermondsey), The Proofing Room at Milroy’s, Kwant, Mr Foggs and a London-based bartender from Bristol favourite, Filthy 13.
In Manchester, local bars; Science and Industry; Cultureplex; Cottonopollisy; as well as 2019 International Bartender of the Year winner, Joe Schofield; and a Manchester-based bartender from London’s Grind, are the first to serve up cocktails for the Bacardi ‘Cocktails At Home’ virtual bar.
One of the many bartenders who will be picking up their cocktail shakers for the ’Cocktails At Home’ virtual bar is Chris Tanner, who works at flagship cocktail bar The Proofing Room at Milroy’s in East London.
He said: “The Bacardi ’Cocktails At Home’ virtual bar has given us a huge boost. Having a way to earn money, keep busy and be creative while doing what I love most is fantastic. The current situation is changing everything for the bartender community, but this kind of online platform is a huge opportunity for us to get back to doing what we love and showcase our cocktail creativity.”
Amanda Almond, managing director for Bacardi, UK & Ireland, said: “Our strong relationships with bars and bartenders are incredibly important to us, and as we face the current challenges together, we’re doing all we can to provide the support they need.
“Through our partnership with Deliveroo Editions, anyone who loves great cocktails can enjoy them at home and at the same time help keep their local bars in business. It’s a win-win - #RaiseYourSpirits!”
The launch is part of the Bacardi #RaiseYourSpirits initiative, a plan to help UK bars and bartenders combat the coronavirus crisis.
Bacardi is investing an initial £1.5 Million to ensure at a grassroots level, members of the bartender community across Western Europe receive the support they urgently need. When customers order through the virtual ‘Cocktails At Home’ bar on Deliveroo Editions they will be providing income for bars in their local area to support them through this difficult period.
Cocktail lovers can also enjoy exclusive videos from the bartenders behind the virtual bar’s cocktails by following @BacardiLimited1862 on Instagram.