Freixenet Copestick reveals wine partnership with Care for Wild Rhino Sanctuary
Freixenet Copestick and Care for Wild Rhino Sanctuary NPC have announced a new wine partnership. The initiative aims to support the work done by the charity while also putting some “much needed life” into the South African wine category, which is in -6.4% decline in the UK.
The range will initially consist of three wines: a red, a white and a rose (rsp: £7 each), and a pair of premium wines (rsp: £12), which will launch via Slurp (the online retailer which Freixenet Copestick has a stake in) and then in multiple retailers later in the summer and into autumn.
The Care for Wild Rhino Sanctuary NPC is based in South Africa and was founded by Petronel Nieuwoudt, with the goal of providing care and rehabilitation to a wide range of animals. Due to the drastic increase in the numbers of rhino poaching incidents within South Africa, and an ensuing large number of orphaned rhinos, the need for a specialised sanctuary which would rehabilitate and eventually release back into the wild became necessary.
Darren Gough, ex England fast bowler (nicknamed The Rhino) and supporter of Care for Wild, is involved with the project and will be the Brand Ambassador for the UK helping to drive customer and consumer engagement.
Robin Copestick, managing director of Freixenet Copestick, said “I met Darren at a Charity Dinner in December and he told me about the amazing work that Care for Wild are doing. I was immediately captivated by the story and wanted to help. I quickly saw the potential for a wine range that would help raise money for the Charity. The fact that Care for Wild is based in South Africa made it obvious for us to launch with a range of South African wines.
“Freixenet Copestick will donate around 20% of all margin to the Charity and will also be encouraging retailers to support Care for Wild. Additionally, we are working on a number of fundraising ideas that will not only encourage further donations but that will also generate awareness for the Charity and the wines themselves.
“I am really excited to be working with such a fantastic Charity as well as someone as personable, passionate and engaging as Darren. I feel certain we will have a huge amount of success and fun whilst also raising money for a brilliant cause.”
Petronel Nieuwoudt said: “The opportunity to work with Freixenet Copestick on this project is very exciting and I hope the UK consumers enjoy the wines whilst also supporting the work we are doing. We are really looking forward to some great success together”