Smokehead gears up for Easter Sunday Instagram Live event
Smokehead Islay Single Malt Scotch Whisky is launching the first in a series of “bold broadcasts” on Instagram.
The first event, which will take place this Sunday (April 12) at 5pm, will feature Smokehead brand ambassador Mikey Sim and custom Ducati aficionado Tyler Lunceford – creator of the Smoker Ducati motorcycle – as they host an Instagram Live stream (@smokeheadwhisky). The duo will focus on tasting the original Smokehead expression, as well as how to craft a simple-to-make whisky sour and boilermaker serve.
The company said: “If anyone needs a refill, head over to Smokehead.com as there is still time to get a bottle before 5pm on Sunday.”
Over the next few weeks the brand will present further tastings, boilermakers, cocktail making sessions, food, music, interviews, giveaways and “other cool Smokehead stuff”.
Adding his thoughts on Smokehead TV, Iain Weir, Smokehead Brand Director, said: “In these uncertain times, we are very pleased that we can still engage with our loyal Smokehead tribe. Both Mikey and Tyler personify the Smokehead brand, with Sunday sure to be a wild and entertaining ride.
“Our whisky is not for everyone, but that’s okay. We’re encouraging our Smokeheads to tune in this Sunday at 5pm, relax and enjoy our bold single malt whisky.”
The company added that during this challenging time, £1 from the sale of each bottle purchased from www.smokehead.com (and all other IMD websites) will be donated to Drinks Trust to support their mission of providing care and support to hospitality colleagues.