Freixenet Copestick introduces Italian still wine collection
Freixenet Copestick is adding to the Freixenet brand by introducing a new range of premium Italian still wines.
The wines, which follow the successful launches of Freixenet Prosecco and Sparkling Italian Rosé, represent three of Italy’s leading wine regions via a Pinot Grigio, Italian Rosé and Chianti.
The Pinot Grigio DOC (rsp: £10) is an “elegant white wine” made with grapes from the Garda region in northern Italy.
The Italian Rosé (rsp: £10) is made from grape varieties in the Veneto region. The company said the wine” evokes a subtle fragrance and the taste of red cherries and strawberries”.
The Chianti DOCG (rsp: £10) is a “superb red wine” made from traditional grapes (mainly Sangiovese), grown in the namesake region in Tuscany. The wine has tones of wild berries, complemented by lightly spiced notes and violet aromas, with a delicate finish.
The trio are packaged in bespoke diamond-cut glass bottles to match the sparkling variants.
Lucy Auld, head of marketing, said: “The consumer response to this range has been exceptional and we are so excited about the launch of the Freixenet Italian Wine Collection. Although the current market conditions are far from normal we are sure this range will build on the performance of the Italian sparkling range and deliver success to the category for years to come.”
Morrison’s will be the first major retailer to launch the range from April 20, with further retailer launches and activity planned throughout May.