Harvey Nichols teams up with Patron to launch Anejo Tequila
Harvey Nichols has teamed up with Patron to create its own Anejo Tequila.
The bottle, which is exclusive to Harvey Nichols, is the first single cask Patron to be made available in the UK.
Patron launched its single barrel programme in 2014, allowing close friends and partners an opportunity to create their own Tequila.
Harvey Nichols travelled to Hacienda Patron in Jalisco and tasted through a variety of Tequilas. The retailer selected the richest Anejom, which was to become its Barrel Select after a few additional months of ageing.
The 100% Blue Weber Agave Tequila was distilled in January 2017 and filled into a single Allier oak barrel. Allier is a forest located between Sancerre and Burgundy in France where the oak trees grow straight up, rather than outwards, resulting in a “wonderfully tight grain” to the wood. When coopered into barrels, the tightness of the grain is said to add finesse and spice to anything matured inside.
The Tequila was matured for 33 months, which is 20 months longer than required by law to be called an Anejo, and almost long enough to be called an Extra Anejo. It was then filled into just 366 limited-edition bottles.
Nick Bell, Spirits Buyer at Harvey Nichols, said: “It was an incredible experience to be able to fly to Mexico with Patrón and select our own Tequila. We spent a day in the distillery trying all the different styles to find the one we liked the most. Once we found it, we decided in order to make it really special we would mature the liquid in a single Allier oak barrel for 33 months. By doing this, we produced a Tequila like no other and can’t wait for our customers to try it.”
Matthew Sykes, senior director of Global Marketing for Patrón Tequila, said: “We’re so excited to see the first single cask Patrón expression from our Barrel Select program available in the UK, go into the off-trade with Harvey Nichols. We launched Barrel Select in 2014 allowing friends of the brand to get their own one-of-a-kind tequila, aged in our barrel room at our home, Hacienda Patrón in Jalisco, Mexico. Now, Harvey Nichols customers will be able to buy this unique Añejo tequila from Harvey Nichols online.”
Patron Harvey Nichols Barrel Select Anejo Tequila is available to buy online, with a recommended price of £85.