Berkmann offers wine direct to consumers via "Help 4 Hospitality" initiative
Berkmann Wine Cellars is launching a new initiative to deliver wine direct to customers, while also donating a portion of the profits to help the hospitality sector.
The company is launching “Help 4 Hospitality” campaign, which it described as “a groundbreaking initiative to deliver wine to consumers while donating a share of revenue to the hospitality industry during the pandemic”.
The online platform, Help 4 Hospitality, gives wine lovers direct access to an exclusive range of wine. It was created to address two needs: access to wine for the public at a time of restricted supply and revenue for hospitality venues during this period of enforced closure.
Any hospitality outlet that joins the scheme will be given a voucher code to share with their mailing list. When placing an order using this code, not only will the recipient receive a 5% discount, but Berkmann will donate 12.5% of the order value to the outlet in question. The donation can be used directly to aid the business during this crisis or split between two charities supporting the hospitality industry: The Drinks Trust and Hospitality Action.
Orders will be delivered within five working days, or the next working day within London.
Inn addition, the company said the initiative is not limited to its existing customers, as any hospitality outlet can apply to firstname.lastname@example.org and receive a unique voucher code.
Rupert Berkmann, chief executive of Berkmann Wine Cellars, said: “The hospitality industry, Berkmann’s invaluable partner for the last 56 years, is suffering immeasurably during this shutdown. At the same time, we are hearing numerous reports of consumers struggling to obtain the wines they want because of the pressure on retailers. We have great wine, and we have the infrastructure to deliver it, while being able to generate some much-needed support for our partners in the trade.”
Alex Hunt MW, Berkmann’s purchasing director, added, “This campaign is extremely close to our hearts and we have crafted a really exciting, eclectic range of wines to drive it. From high quality favourites like Prosecco, Pinot Grigio and Malbec to some rarities from our Fine Wine cellar we are covering a multitude of occasions, and with the wines spanning fifteen countries of origin, a broad mix of styles too. There are also three pre-selected mixed cases, allowing people to sample Berkmann’s portfolio at an especially attractive price.”
The campaign is set to continue until the hospitality sector is back up and running following the lift of lock down restrictions.
The Help 4 Hospitality shop is online at www.berkmann.co.uk/H4Hshop Voucher codes can be viewed online at bit.ly/BerkmannH4H Use the generic voucher code for the charity donation, which is H4HBWC