Ardbeg links with Brewgooder for first beer release
Islay whisky distillery Ardbeg has teamed up with craft beer brand Brewgooder to produce its first beer.
Shortie Smoky Porter is being launched as part of Brewgooder’s Global Gathering campaign which aims to raise money to provide clean water for 100,000 people in developing countries.
Brewgooder is collaborating with 250 brewers from around the world to produce small-batch beers for the project to coincide with World Water Day on March 22.
Ardbeg is the only spirit brand involved in the project and the beer launch marks new territory for the LVMH-owned Scotch whisky producer known for its smoky house style.
All profits from sales of the Ardbeg brew will support clean water projects in Malawi.
The idea for the porter collaboration was hatched by Ardbeg global brand manager Alan McIntyre and Brewgooder founder Alan Mahon who are flatmates.
Mahon said: “This collaboration is particularly special for me. To create an incredible beer that helps empower people's lives is one thing, to do it with one of the world's best whisky brands is another, but to bring it to life with my best friend … there are few things I have been prouder of in my life.”
The beer was brewed at Alloa-based Williams Bros using the peated malt that is used to produce Ardbeg Ten Years Old.
The beer is named after the Ardbeg distillery dog.