Drinkaware says 27% of UK drinkers reduced or stopped drinking in January

More than a quarter of UK drinkers (27%) reduced, or completely stopped, drinking in January, according to new research from Drinkaware. The independent alcohol education charity also advised retailers to "continue to adapt their drinks offer" to address this growing trend. 

The study found almost three quarters (72%) of those people who said they drank less or stopped drinking last month, plan to continue doing so in the long term. In this group, 59% said they planned to continue to reduce their drinking in the long term, whilst 12% said they plan to stop drinking completely.

The research, carried out by YouGov on behalf of Drinkaware, also found that taking drink-free days is the most popular technique to cut down on drinking. More than a third (38%) of these drinkers who are planning to cut down in the long term said they would take drink-free days during the week.

Drinkaware's Drink Free Days campaign is running until March on radio and social media channels, encouraging midlife drinkers - aged 45-64 - to take more drink-free days.

Other techniques people intend to use to reduce or stop drinking include:

  • A third (33%) intend to avoid alcohol on a ‘work' night
  • Over a quarter (26%) intend to set themselves a drinking limit
  • One in five (20%) intend to avoid always having alcohol in the house

Drinkaware's chief executive, Elaine Hindal, said: "It's good to see such a high proportion of people who reduced or stopped their drinking in January planning to continue to do so in the long term. 

"People who gave up or cut back on alcohol for the month will undoubtedly have seen benefits such as more energy, better quality of sleep and brighter mood. It therefore makes complete sense for them to keep these good habits going beyond January."

She added: "With a growing number of people cutting down on their drinking or cutting it out completely, retailers will need to continue to adapt their drinks offer. With the wide range of high quality no and low-alcohol drinks now available, it's never been easier to put together an appealing selection for customers."

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