Bombay Sapphire taps into personalisation trend with NPD

Bombay Sapphire has launched a quartet of naturally-flavoured gin liqueurs, designed to “customise your G&T”.

Bombay Creations Gin Liqueurs – in flavours of Rose, Hibiscus, Raspberry and Strawberry - are blends that have been infused to complement the “balanced juniper and citrus notes of the signature Bombay Sapphire gin”.

Renaud de Bosredon, brand ambassador, said: “The four distinct flavours found in the pack have been carefully developed to complement our world-famous gin, without overpowering the much-loved profile of the gin itself. Responding to the growing demand for personalisation, this new pack allows people to get creative by customising their G&T to discover new flavour experiences.”

The four come in a gift set (rsp: £12) and they are now available in Ocado with a listing in Sainsbury’s to follow from February 12. 

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