Westons Cider to distribute Lowlander Botanical Beers
Westons Cider is to take on all sales and distribution responsibilities for Lowlander Botanical Beers in the UK.
The deal, which comes into effect from February 1, is part of Westons’ long-term growth strategy of working with partners that have products and brands that offer synergies to its family-owned cider business.
Lowlander was founded in Holland in 2016 by Frederik Kampman, and it produces a range of beers brewed with botanicals.
Helen Thomas, managing director of Westons and great granddaughter of the founder Henry Westons, said: “We are delighted to partner with Lowlander and bring their premium range of botanically brewed beers to a wider audience in the UK – in Lowlander we see many synergies with our own business – absolute focus on quality, independent and committed to sustainability.”
Frederik Kampman and Andrew Coates, Lowlander’s country managers in the UK, said: "We look forward to working closely with Westons Cider to bring our fantastic beers to a wider group of UK consumers and customers.
“Our shared passion for natural ingredients full of flavour makes Westons Cider the perfect partner to help us achieve our ambitious goals in the UK and build upon our existing base of quality listings across bars, restaurants and premium retail such as Eurostar, Harvey Nichols, Bayley & Sage, New World Trading Company and Moxy Hotels.”