Harvey Nichols adds Valentine's edition to its pre-mixed cocktail range

Harvey Nichols is adding a pre-mix cocktail to its own-label range in time for Valentine’s Day.

Good Old Fashioned Love continues the retailer’s collaboration with premium spirits distributor Mangrove UK, and White Label Cocktails.

The cocktail is now available in stores nationwide and online in both 10cl and 70cl bottles.

The drink introduces Pampelle to Harvey Nichols own label range, with a cocktail that combines Pampelle stirred with strawberry-infused Old Forester Bourbon, light muscavado sugar, aromatic bitters and orange oils.

Rob Graves, head of food and drink buying at Harvey Nichols, said: “Our own-label range of pre-mixed drinks has been a huge success, capturing the appetite of consumers for great tasting cocktails that can be easily served at home. Our collaboration with the team at White Label Cocktails and Mangrove UK has led to an injection of creativity and expertise resulting in a portfolio of quality drinks that our customers love.”

Tim Dunlop, Regional Account Manager, Mangrove UK, said: “We’re always keen to identify new opportunities to introduce premium spirits to new audiences in accessible ways. Pre-mix cocktails have a definite role to play in the market: they allow consumers to trial new tastes and flavours without needing to invest themselves in all the ingredients, with the confidence that the serve will be just right.”

The range of pre-mix cocktails are priced at £6 for a 10ml serve and £35 for 70cl. The limited edition will be available until the end of February and it will sit alongside others in the current range, including: Old Fashioned, Negroni, Vesper Martini, Espresso Martini and the festive Blood Orange and Clove Negroni. The range was first introduced in August 2019. 

Related articles: