Beer Hawk offers retailers freshly-brewed kombucha
Beer Hawk Fresh has announced it will now distribute Fix8 Kombucha, giving retailers the chance to offer freshly-fermented kombucha in both bottle and keg.
The three-flavour Fix8 range will be available same-day to London customers and for next-day delivery across the UK.
Andrew Morgan, head of Beer Hawk Fresh, said: “The Fix8 range complements the expanding choice of brewery-fresh beers we distribute, and further demonstrates the benefits of our partnership approach to working with craft drinks producers.
“With consumers increasingly expecting to be offered a broad range of premium drinks in prime condition, we are delighted to be expanding our offer to on-trade and off-trade retailers with the addition of the Fix8 range. For operators looking for a premium non-alcoholic offering to engage customer interest, which is important during Dry January and increasingly all year round, it enhances the choice of brands we offer.”
Freya Twigden, founder of Fix8, said: “Freshly-fermented kombucha must be stored chilled, otherwise it is overly-filtered and void of bacteria and yeast – essentially it becomes a ‘dead’ kombucha. It has been a challenge to find cold-chain distribution for the on-trade in particular, as most wholesalers only offer ambient distribution.
“Authentically brewed kombucha, which must be stored chilled If it contains the live bacteria and yeast, is more flavoursome. While some kombucha producers sterile-filter their product, that’s allowing the shortcomings of the supply chain to dictate product quality, and we were stubborn enough not to compromise.
“We have worked hard to develop our range of unique flavours, as well as investing in the fermenting expertise and equipment to produce kombucha in ideal condition, and so it is important to know that it is reaching our customers, and ultimately consumers, in the same prime chilled condition.
“There’s also a lot of crossover between craft beer and kombucha drinkers, depending on the occasion. Kombucha is a great craft non-alcoholic ferment, that retains complexity and flavour when you are having a night off, so we think our partnership with Beer Hawk Fresh has strong potential to develop.”
Fix8 Kombucha is naturally fermented using wild yeast and bacteria at the company’s south London “kombucha brewery”, and is available in 24cl bottles, as well as 20-litre key kegs, in three flavours: Triple Ginger, Strawberry Tulsi and Citrus Saffron.
Beer Hawk Fresh is part of ZX Ventures, the global growth and innovation group of AB InBev, and it operates a chilled supply chain, with the aim of supplying brewery-fresh beer from its refrigerated warehouse in central London.