Drinkly turns to crowdfunding to accelerate growth
Drinkly is looking to raise £250,000 to accelerate its growth to become “the UK’s number one on-demand drinks delivery provider”.
Drinkly (www.drinkly.co.uk) is backed by BrewDog’s James Watt and Stuart Middleton, chief commercial officer of Skyscanner and has recently recruited Shabaz Ali as business development manager in preparation for Drinkly’s fast-track expansion.
The company has launched YourRound, a £250,000 equity crowdfunding campaign on investment platform Seedrs.
Interested parties can invest from £10 upwards in exchange for equity in Drinkly, which plans to move into 150 locations by December 2020.
The online delivery company delivers chilled drinks within one hour from ordering, and since launching in 2016 it has delivered more than 14,000 orders to customers in Edinburgh, Glasgow and London, adding more than £110,000 in revenue this year alone to its first retail partner. It has also engaged in exclusive partnerships with global drinks brands including Heineken, Asahi and Innis & Gunn.
Drinkly recently recruited Shabaz Ali as its business development manager to prepare for its fast-track expansion. In less than two months Shabaz has secured 40 independent retailers to strengthen Drinkly’s presence in the UK.
John Robertson, founder and chief executive, said: “The UK drinks market is huge; it is forecast to be worth £55.5 billion by 2022 with the e-commerce segment forecast to be worth £19.6 billion (growing 16% year-on-year). We have a trusted, tried and tested platform, the team the tech leaving us well positioned to capitalise on this opportunity and scale up quickly. We plan to take Drinkly to 150 locations by December 2020, becoming the market leader in drinks-on-demand delivery in the UK.”
Watt added: “I backed Drinkly because they are doing things differently, using technology to innovate and putting the customer at the forefront of everything they do. Anything that brings the customer closer to fresher BrewDog the better.”