Dan Jago lands new job at Mayfair gun maker

Former Tesco BWS boss and Berry Bros chief executive Dan Jago has landed a new job heading up gun maker James Purdey & Sons.

Jago was one of the most influential figures in the global wine trade thanks to his role as group wine director at Tesco.

He then spent three-and-a-half years running the UK’s oldest wine merchant, Berry Bros & Rudd, before leaving the business in February 2019.

Jago continued to serve as chairman of trade body the Wine & Spirit Trade Association until June, when he handed the reins to Michael Saunders of Bibendum.

He needed a new challenge and now he has found it. James Purdey & Sons may trade in bullets rather than Burgundy, but it is another iconic retailer in the heart of London’s west end. Like Berry Bros, it is a royal warrant holder and it has a long family history.

It also produces clothes, accessories and watches, as well as various rifles and shotguns.

“Very honoured to be starting as the new chief executive and chairman of James Purdey & Sons this week,” said Jago.

He called it “a legendary 200-year-old business in Mayfair, producing the finest sporting guns as well as its own range of clothing, accessories and incorporating the Royal Berkshire Shooting School”.