Marks & Spencer will make all own-label wine vegan by 2022
Marks & Spencer has unveiled plans for all of its own-label wines to be vegan by the end of 2022.
It has committed to replacing all animal products used in wine production, such as egg whites, milk protein and gelatine, with plant-based alternatives.
Its own-label wines will use pea protein or vine management and winemaking techniques will be used to make them all suitable for vegans.
M&S winemaker Sue Daniels said: “We’ve made this commitment as part of our overall aim to make M&S products more relevant to more customers and to take action to reflect their changing dietary demands.
“Obviously, such a large-scale commitment isn’t without its challenges – however we have been working on alternatives with winemakers for several years and have already seen radical changes in more traditional areas such as France and Spain.
“We will be supporting the rest of our partner wineries every step of the way towards this goal.”
The retailer said that 70% of its wine is currently vegan-friendly, including its Prosecco, Chablis, Malbec and NV Champagne. All bottles are marked vegan on the back label to allow shoppers to find them easily.
It follows the retailer’s decision to launch a vegan-friendly Plant Kitchen food range earlier this year. It is also launching vegan sandwiches and Christmas dinner alternatives in time for the festive period.