Fishers Gin increases bottle size with no change in price
Fishers Gin has announced it will make production savings when it opens its new distillery, and it will pass this saving onto consumers.
The bottle size of Fishers Gin will increase from 50cl to 70cl while the price, £39.99, will remain the same.
The changes coincided with bringing gin distillation to its Aldeburgh distillery, due to open later this year.
Alongside the producer has also updated the packaging, scheduled to match the move from 50cl to 70cl bottles. The geometric net pattern design, inspired by Aldeburgh’s fishing boats, will remain.
The logo will increase in size and will have a white background for greater on-shelf standout. It will also change from an anchor to a scallop shell, inspired by Suffolk-born painter and sculptor, Maggi Hambling, who created a scallop shell sculpture on Aldeburgh beach in commemoration of former Aldeburgh resident composer, Benjamin Britten.
Fishers Gin founder, Andrew Heald, said: “We are looking forward to officially dropping the anchor for Fishers in my hometown of Aldeburgh later this year by opening our own distillery. Up until now we have been distilling by the sea a bit further up the coast but now we have the perfect location, overlooking the North Sea and metres from the salt marshes where some of our botanicals can be found.
“We looked at the change in costs of bringing distilling in-house and as there were some savings, decided to pass it on to consumers. What this means is 70cl of our spirit instead of 50cl, presented in our beautiful Aldeburgh inspired bottle. We can’t wait to welcome visitors at our distillery and for them to discover what goes into making Fishers Gin.”
Fishers Gin is a made in a classic London Dry style and with botanicals including Cardamom, Caraway, Fennel Seed and coastal plants: Bog Myrtle, Rock Samphire, Wood Avens and Spignel. The resulting spirit is herbal and saline with an addition of citrus peel.
Fishers Gin Distillery is due to open later this year. It is located on the beach and metres from the salt marshes in Aldeburgh.