London Wine Fair is in an "extremely healthy position" for 2020's show

The London Wine Fair is in “an extremely healthy position” in the lead up to next year’s 40th anniversary show, according to head of fair Hannah Tovey.

A total of 13,260 visitors attended the show this year, which was a 7% decrease on last year but a 9% increase on 2017. The drop in visitor numbers was expected as a result of a change in strategy, which involved implementing a charge for some sections of the trade for the first time.

Exhibitor numbers were up this year by 11% compared to 2018. These included importers returning to the show such as Enotria&Coe, Buckingham Schenk, C&C Wines and Felix Solis Avantis.

Hannah Tovey, said: “2019 was all about attracting a high-quality audience which built on last year’s strategy of delivering on higher numbers of visitors and a refreshed show. Our massive visitor increase last year (17% up on 2017) meant that we could more than withstand a fall in numbers this year. Implementing the charging strategy for some visitors also meant we expected a slight drop this year, something which our exhibitors were on board with. All the exhibitors I have spoken to over the last three days have sighted a better quality of visitor at their stand, with a smaller audience actually being better for doing meaningful business.

“We feel that the show is in an extremely healthy position in the lead up to next year’s 40th anniversary. 2020 will be all about delivering a very special edition of the London Wine Fair; the anniversary will be a fantastic opportunity to celebrate the very best of the UK drinks industry and we very much look forward to sharing our plans over the coming months.”

Jon Pepper MW, chief operating officer, Enotria&Coe, said: “We’ve been running masterclasses for 12 different premium producers on our stand. The uptake has been amazing. We’ve had between 300-400 people applying for each of the masterclasses that we’ve done. There have been people queuing off the stand. It’s been a really good cross-section of premium to mid-level on-trade and off-trade. An amazing selection of customers. We’re really delighted with how it has gone.”

The 2020 London Wine Fair will take place at Olympia from May 18 to 20. 

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