Brancott Estate adds organic and vegan Living Land Series
Brancott Estate is tapping into the trends for vegan and organic wines with the launch of a new collection.
The Living Land Series, which is made from fully organic grapes, will be available this month exclusively in Tesco, priced at £11.
Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, said: ‘We are excited to be launching the Brancott Estate Living Land Series as there is a growing desire for organic wines in the market, with the category on the rise and expected to grow in value by 10.5% and reach £1.15 billion by 2022.”
Patrick Materman, chief winemaker for Brancott Estate, says the launch of the organic wines in the Living Land Series is a significant milestone that epitomises an ongoing commitment to environmental programmes.
He said: “Ever since we first planted Sauvignon Blanc in Marlborough more than 40 years ago, we’ve known our vineyards are our greatest resource. As a founding member of New Zealand’s original sustainable winegrowing initiative, we have strong views on developing and running environmental programmes and have always made a conscious effort to limit any impact on the environment.
“We’ve always had a special relationship with the land and this makes it easy to adopt practices that ensure the land is protected and enhanced for the future. With our Living Land Series, we celebrate the initiatives that we undertake to preserve the integrity of our vineyards and their environs.”