Fever-Tree takes its tonic expertise into alcohol with launch of RTD trio
Fever-Tree is entering the RTD market with three pre-mixed Gin & Tonics in 27.5cl bottles.
The range includes a Premium Indian Gin & Tonic; a Refreshingly Light Gin & Tonic; and an Elderflower Gin & Tonic. These will be available from Tesco stores from May 20, priced at £2.75 per bottle.
Fever-Tree’s innovation team worked closely with Charles Maxwell of Thames Distillers to craft its own unique small batch premium gins, which were chosen to perfectly complement each tonic water.
A juniper-forward London Dry Gin was chosen for the Indian and Refreshingly Light Gin & Tonics while a lightly floral gin has been used for the Elderflower Gin & Tonic, to give it a delicate aroma.
Rose Cottingham, senior innovation manager, said: “The continued popularity of the G&T is drawing in consumers in ever greater numbers and our new ‘ready-to-drink’ range provides consumers with a convenient way of enjoying a perfectly paired G&T without having to compromise on quality. The range has been inspired by our favourite flavour combinations and reflects the same commitment to the highest quality ingredients, botanicals and taste that is at the heart of all of our products.”